A cookie is a small text file sent by a web server to a web browser and then returned (unmodified) by the browser each time it accesses that server. A cookie consists of two parts: name and content (value). The lifespan of a cookie is determined. Technically, only the web server that sent the cookie can access it again when a user revisits the website. Cookies do not request personal information to be used and, in most cases, do not personally identify internet users.
We track the visitor’s behavior on our site through cookies. Cookies help us improve the visitor’s experience when accessing our site. By accepting Cookies, the Client does not have to enter their data every time they log into their account, and in this way, for example, the added product remains in the cart until the Client’s next visit.
If a client chooses not to accept our cookies, they may have a less pleasant experience on the site than when they accept them. If a visitor chooses to accept cookies, they agree for the site (our server) to transmit small fragments of information to their hard disk. This information will be used for the purpose of displaying a site adapted to the client’s preferences. Cookie files cannot be used to transmit viruses or run programs and cannot access information on the client’s hard disk.
They are temporarily stored until the user leaves the website or closes the browser window or until they are deleted by the web server.
We use this category of cookie to save and display the user’s completed data in the site’s forms in case there are errors in their transmission. When the form is successfully transmitted, these session cookies are automatically deleted.
We use persistent cookies to save the visitor’s browsing preferences on our website. These have a lifespan of 30 days. This category of cookies also includes “third-party cookies” placed by websites other than our own. These cookies are stored on the user’s hard drive for a predetermined amount of time.
Cookies strictly necessary for the functioning of the site
These are cookies strictly necessary for the proper functioning of our website.
These tell us if you have visited this site before. The browser will tell us if you have this cookie, and if not, we will generate one.
Using these, we can find out if you’ve viewed an online ad, what type of ad it was, and how long it’s been since you viewed that ad.
A cookie contains information that links a web browser (the user) to a specific web server (the website). If a browser accesses that web server again, it can read the stored information and respond accordingly. Cookies provide users with a pleasant browsing experience and support the efforts of many websites to provide comfortable services to users, such as language options for the site, shopping carts, online privacy preferences, or relevant advertising.
Cookies have varying lifespan, depending on their purpose. Some cookies are only used for a single session (session cookies) and are not retained once the user leaves the website. Others are retained and reused every time the user returns to the website (permanent cookies). However, cookies can be deleted by a user at any time through the browser settings.
With the help of the cookie technology used on our website, it is possible to determine users’ preferences – for example, by analyzing how often they visit our site or what products they look at most frequently. Online behavior analysis helps us understand users’ habits and expectations better and adapt to their needs and interests. Because of this technology, not only can we present the user with an ad that is tailored to them, and present the available offers first, which best fit the user’s needs, but we can also create and present offers for that particular user or discounts that are not available to others.
The user’s refusal of cookies that allow for the display of ads that match their interests does not mean that they will no longer receive any ads when using our sites or other websites – in this case, the user will still receive the same number of ads, but they will not be related to their previous activity.
Based on cookies, we use technology that allows us to reach users with an advertising message who have previously visited our website and other visited websites.
The lack of connection between the advertisement displayed to the user and his interests and needs can be annoying for him. We consider it more attractive and practical for the user to receive the message that corresponds to his interests and needs identified as a result of the analysis of his previous behavior, based on cookie technology. Therefore, we are interested in having advertising materials follow the user who navigates different websites to provide him with ads tailored to his previous internet activity.
These cookies may come from the following third parties: Google and Facebook. With your consent, cookies will be used for the following purposes:
Cookies placed by Google services:
Google Conversion Tracking is a Google analytics service for measuring the effectiveness of our online advertising campaigns conducted through Google AdWords. In this context, Google sets a cookie module on the visitor’s computer/mobile device when they access a Google ad and land on our website. These cookie modules are not correlated with personal identification. With the help of Google Conversion Tracking, we can identify that someone has clicked on our advertising advertisement and was redirected to our page. The data collected with Google Conversion Tracking is used exclusively to create statistics on the efficiency and improvement of our online advertising campaigns through Google AdWords. We do not collect or process any information on which the user could be identified.
Google Remarketing. Through these technologies, users who have already visited our web pages can be approached again through advertising aimed at other pages on Google’s partner network.
Cookies placed by Facebook services:
Through Facebook Conversion Pixels, we can identify that a user accessed our website through a Facebook advertisement. Data collected with the Facebook Conversion Pixel serves solely to improve the efficiency of our online advertising campaigns on Facebook. No information is collected or processed that could identify the user.
With Facebook Remarketing technology, users who have visited our web pages can be targeted again with targeted advertising on Facebook. No information is collected or processed about Facebook users targeted with targeted advertising and we cannot identify individual users.
Obtaining and storing information using cookies is possible based on the Visitor’s consent.
Disabling and refusing to receive cookies may make certain sites unusable or difficult to visit and use. Also, refusing to accept cookies does not mean that you will no longer receive/see online advertising.
All modern browsers offer the possibility to change cookie settings. These settings are usually found in the “options” or “preferences” menu of your browser:
Useful Links: Google Analytics Policies:
If you want to know more about cookies and what they are used for, we recommend the following links: All About Cookies ( https://www.allaboutcookies.org/)
IAB Romania provides the following website to provide more information on privacy related to online advertising: http://www.youronlinechoices.com/ro/